Hyatt hotel -entrepreneur Essay Example for Free

Hyatt hotel -entrepreneur Essay How does it feel to stay in one of the most expensive and most luxurious hotels in the world? How does it feel to have all sorts of amenities and numerous variations that enhance the quality and satisfaction of a client’s stay at a hotel? No, it is not too good to be true since the establishment of the Hyatt Corporation in 1957. Hyatt’s first property called the Hyatt House was built at the International Airport of Los Angeles. Currently, there are over 215 Hyatt branded hotels and resorts in 43 different countries around the world. Hyatt Corporations includes the Hyatt, Grand Hyatt, Park Hyatt, and Hyatt Regency brands. Hyatt opened their first overseas hotel, the Hyatt Regency Hong Kong, in 1969. It was later on in the 1980s when the Park Hyatt and the Grand Hyatt brands were introduced. There are hotels located in many culturally diverse rich destinations that attract not only families, but also business travelers as well. These hotels include sophisticated technology, leisure, banquet, and conference facilities, and state of the art technology. Hyatt Corporations are most known for their deluxe and exclusive hotels located in major and secondary cities throughout the entire world. This international corporation has brought about more than 20,000 jobs opportunities for many around the world. It has provided excellent customer services and as an international hospitality industry, they also hold conferences, banquet parties, and catering events. It was not easy to set up an interview with the entrepreneur of this Grand Hyatt Hotel, Hyatt R. von Dehn, but I was able to meet him in person at a conference that was held at Park Hyatt Los Angeles. In the end, I was able to catch his attention for the last ten minutes with my curious questions. Mr. Von Dehn briefly explained to me that when he originally began his own business, he was tired of working for other dominating bosses and he knew that it took money, which he had enough, to make more money. In the early stage of the business, he was not expecting to make a lot back on his revenues, but with the support of his family he was able to preview and share the vision of success with them. This brought out one of the main key points that he told to me focus on when it came to starting up a business: you have to be a self-motivated entrepreneur. A word of advice which he gave me was, â€Å"When you want to launch a successful business, it all depends on your own potentials and nobody else’s. † Make sure you choose to invest on something that you enjoy and that you are very passionate on. Every business established has numerous amounts of regulations and limitations that one must comply to. For Hyatt Hotels, there are a list of thirty different sanitary regulation, protection for the physical plant, and one of the most known would be the American with Disabilities Act (ADA). Hotels have to quality and comply with certain requirement which the government demands. These obligations may be related to certain fixtures that can vary from ceilings, walls, and flooring to telephones, water fountains, to cables. Sometimes certain regulation are not entirely necessary, however, Mr. Von Dehn himself stated that anything that will benefit the hotels and its customers is something necessary. Of course, it is more convenient for his Hyatt hotels to have fewer regulations, but he also admitted that as a result of these detailed regulations, it has allowed Hyatt Hotels to rank so highly in the hospitality industry. Currently, the hotel tax rate is 6 percent and all Hyatt hotel owners, managers, and operators must collect taxes from their guests. Taxes are applied to every sleeping room that is being rented out. Certain main cities and different countries can vary on tax rates for the hotels, but it can vary up to 7 percent. Mr. Von Dehn did not specify what benefits he received from the taxes, but one thing that he would like to change are the rate of taxes in major cities and various countries. Despite the fact that raising 2 or 3 percent on tax rates may not seem as much, when a busy hotel receives a lot of customers and clients, they also have to pay a higher hotel rate. Personally, I agree with him. I think that there should only be a specific tax rate for hotels that should be applied to most hotels. Like mentioned before, Hyatt is a private owned corporation that has many branded hotels and resorts: Hyatt Regency, Grand Hyatt, Hyatt, Park Hyatt, and Hyatt Resorts. Hyatt Corporations are located within the United States, Canada, and the Caribbean. International Corporations have Hyatt hotels and resorts overseas, such as China, Italy, Japan, Saudi Arabia, and much more. According to the financial statements for the Global Hyatt Corporation, it was recorded that in 2005, hotels and resorts employed over 88,647 employees. Hyatt Hotels provide its employees with significant and beneficial wages, healthcare, and pension increases every year. Employees that do not get tipped can range from having a wage increase from $12. 10 to $14. 60 per hour. Servers and the housekeeping department receive $3-$5 per hour plus tips, but when business is seldom, their bosses will increase their hourly rate to minimum wage plus tips. Working on a long contract, employees may receive an average 7 percent annual increase on their salaries. Hyatt Corporation, Inc – annual income statement December 2005 December 2004. Revenue $11,555. 00 $10,099. 00 Cost of Goods Sold $10,242,00 $9,015. 00 Gross Profit $1,308. 00 $1,084. 00 Gross Profit Margin 11. 3% 10. 7% Operating Income $555. 00 $477. 00 Operating Margin 4. 8% 4. 7% Non-operating Income $268. 00 $304. 00 Non-operating Expenses $106. 00 $99. 00 Income Before Taxes $717. 00 $654. 00 Income Taxes $94. 00 $100. 00 Net Income After Taxes $623. 00 $554. 00 Total Net Income $669. 00 $596. 00 Net Profit Margin 5. 8% 5. 9% *US Dollar amount in millions Hyatt Corporation has an economic profit in the year 2005 compared to 2004. To begin, there is no negative profit and this already showed automatic sign of profitability. Hyatt’s stocks are currently worth $47. 26 per share. They made a profit of over $1,456,000 from year to the next. Before when the industry was first established, business may no seem to go as well. nevertheless, it has been over five decades since its establishment and every hotel, resort, and vacation club creates a positive income and a profit. The competition for the hotel industry is always tight and competitive. Certain competitors include the Marriot Hotels, Sheraton Hotels, Ritz Hotels, and Hilton Hotels. Hyatt Hotels is a perfect competition where every hospitality industry fights for the beset positions and the highest ranking. This form of business does not perform neither homogeneous nor differentiated products since it is a hotel industry. For other firms to enter this business, investors must qualify for certain acts and requirements. In the long run the firm is continuously growing and economically profiting annually. I would definitely invest on buying Hyatt stocks because I know that their industry is yet to increase. I have stayed at Hyatt Hotels myself and I can tell everyone that clients and customers need not to worry because this five star hotel provides perfect satisfaction and quality to everyone. WORK CITED: Bulletin, Manila. â€Å"Hyatt Regency GM Farid Alain Schoucair: Living One Day at a Time. † 8 June 2003. Little, Rebecca. Lodging: Avoiding ADA violations that can cost you. http://www. lodgingmagazine. com/index. cfm? fm=Article. Detailaid=54 2006. â€Å"The Five-Star Stars. † Business Asia. Vol. 8: September 2000.

Night Hunting Controversy in Saskatchewan

Night Hunting Controversy in Saskatchewan Night hunting controversy has been in the news for quite some time in Saskatchewan. The province made amendments to the Wildlife Regulations on Feb 10 1998 to ban the use of artificial lighting for hunting. Now there is talk in Manitoba to try and do the same thing as Saskatchewan. Cathy Cox has yet to say if there would be a banning or not but is worried the Indigenous people would become very upset. In Manitoba the Indigenous night hunting rights are protected under the constitution but the Chiefs are open to discuss issues about the safety of night hunting. Similar issues arose in Saskatchewan about the safety of the public with night hunting going on. In 1997 farmers were signing a petition to ban night hunting because of a court hearing the year before saying MÃ ©tis people would now have the same hunting rights as people with Indian Status. Hunters all over the province were putting there two bits in but at the same time First Nations Chiefs came out saying it was tradition to use moonlight but it is not tradition to be using artificial light to hunt. MÃ ©tis have their own wildlife act that discourages the use of light as well. Most people no matter where they come from agree that night hunting is a big safety problem with bullets flying around and not being able to see whats beyond what you are shooting at, but its also about the animals and giving them a fair chance. People who are hunting are also getting a thrill out of it and it takes that thrill away if the animal doesnt have much of a chance. In 1998 when they decided ban night hunting the province had lots of conversations with the Federation of Sovereign Indigenous Nations and MÃ ©tis Nation-Saskatchewan. They decided to ban any unsafe night hunting in the province but still respecting all the treaty and Aboriginal rights. This issue is in the news because the province of Manitoba is trying to follow what Saskatchewan did back in 1998 but it is very tough to ban something that falls under someones tradition. The province is trying to work with both sides to come up with a solution but has not yet announced the decision they have come too. This issue is very hard to resolve because the right of night hunting for Indigenous people falls under the Constitution Act of 1982, stating that as long as the night hunting is done safely and is on the reserve, unoccupied crown land or private land with permission from the land owner then it is legal. Â  Saskatchewan came to the conclusion because both sides thought that it was unsafe to the public to discharge a firearm at night but they both agreed that it was unethical to freeze an animal with artificial light to harvest it. Indigenous people are still practicing moonlight hunting because it is tradition and has been used for many years. The province prohibited spotlighting but they also put restrictions on night shooting and shooting from the side of the road, and if caught doing either of those there is a possibility of a $25,000 fine. It has been 20 years since Saskatchewan banned night hunting and biologists say that the moose and deer population are much healthier especially the moose. The moose population has gone up and you can now see moose almost all across the province and no just the heavily wooded areas. Lorne Scott who was the former Saskatchewan Environment and Resource Management Minister says that peer pressure was part of the swaying towards banning the night hunting because he said if you cant shoot an animal in the day light with all the newest advanced technology but your ancestors could shoot one with a bow and arrow they made, then should you really be hunting. I agree with the banning of night hunting but also the fines they give out with night shooting and shooting from the side of the road. I am personally a hunter and the thrill of the chase is a big part of why I hunt along with the amount of meat you get with it, but if you have ever seen a deer in front of your car on the road they just stop and look at you, its the same thing with a spotlight to freeze the animal up so you can shoot it. I dont think it is ethical to hunt the animals like that. The chase is part of the hunting experience and gives the animals a fair chance. In my opinion night hunting is unethical and should be banned across the whole country, it is also unsafe for the public in the area with stray bullets flying around. People who shoot at night have no idea what is on the other side of there intended target and it could hit a house or even live stalk which are worth a lot of money and affect people livelihood. References Malone, K. (2017, January 29). Consultations and treaty rights: Night hunting lessons from Saskatchewan. Retrieved February 21, 2017, from http://www.cbc.ca/news/canada/manitoba/spotlighting-night-hunting-manitoba-saskatchewan-1.3956974 Producer, W. (n.d.). Western Producer. Retrieved February 21, 2017, from http://www.producer.com/?q=respecting%2Btreaty%2Brights PROVINCE ANNOUNCES NEW NIGHT HUNTING REGULATIONS. (n.d.). Retrieved February 21, 2017, from https://www.saskatchewan.ca/government/news-and-media/1998/february/10/province-announces-new-night-hunting-regulations

Nature vs nurture debate referencing to eating disorders

Nature vs nurture debate referencing to eating disorders This essay will be discussing one question that has stumped philosophers and psychologist alike since the eighteenth century. The nature verses nurture debate which has been one of the most controversial questions debated throughout the decade by students and lectures. Galton (1883) was the first to term the phrase nature-nurture. Gross (2005) which questions the amounts our psychological characteristics are due to our genes also the amount our psychological characteristics are due to the environment including social influence what we learn as well as. In psychology two main psychological approaches have put forward .different views on the nature verses nurture issue. The first is the biological approach (nature) which bases it strength on genetics and the study of MZ (identical twins) and DZ (non identical) twin studies in its argument. Nurture on the other hand states that all is a learned process and uses modelling and the environment (including western influence) to explain its argument. Both have strong arguments to support their claims both backed up by empirical evidence and theories. Using eating disorders as a reference especially anorexia and bulimia to the nature nurture Anorexia nervosa is a condition where the person loses weight or tries to maintain a abnormally low weight through dieting often masked by the use of vegetarianism. Whereas bulimia involves binge eating followed by purging (vomiting or over use of laxatives). One way the nature theory explains this disorder would suggest that it is caused by genetics, which could be hereditary. Strober et al (2000) theory gives weight to this by suggesting that first degree relative of women with anorexia were ten times more likely to get this disorder than children from families without anorexia. These results were collated through the use of interviews of 1,831 relatives of 504 probands and family backgrounds. According to this research best-estimate diagnoses was based on all available information. In a further study a year later Stroder et al (2001) went on to suggest that as well as women men could now al so get this disorder. However, it can also be said that environment may play a big part in the development of this disorder. If we take environment as another influence then studies carried out in countries that may be starting westernization could show us if there is a link between eating disorders and different cultures. This can be seen in the nurture argument by suggesting that this disorder is due to environment and western society influence. This helps explain how more eastern countries have now due to pressure of turning to more western ideals in their culture, and ways of thinking, are having more problems now than before, they took on the Western ways. This can be seen in Lee et al (1993) Westernization has been linked to an increase in eating disorders in other parts of the world, including Hong Kong and Japan. Nadaoka et al, (1996) suggested that due to the changing roles for women cultural approval has also been suggested for a slim body. Increased wealth and availability of food, were also thought to be implicated in this change. Dolan (1991) study carried out in the United States which suggested that in it was more common for white women to have anorexia than coloured women; implying that race could be linked to anorexia. However some have argued that this could be due to genetic make-up. Evidence to support Dolans theory has come from Powell Khan (1986) who asked why white women are more prone to eating disorders than black women. Their study revealed that white women were engrossed in how much thinner they looked than black women and showed more concern about weight and dieting. This showed their results as a black society is more tolerant of larger body size than white society and that the black society places less importance on thinness and appears to prefer a more rounded shape. Another theory put forward by the nature approach which backed up Stroders theory. Holland et al (1988) who also carried out twin studies which have also suggested a strong genetic influence as twin studies showed MZ twins have a higher concordance rate than DZ twins. The problem with this study is theres never a hundred percent concordance rate which may suggest that other factors need to be taken into consideration and we have to look at other influences even though there is evidence to support that anorexia and bulimia have strong genetic ties. Furthermore we cannot ignore the strong influence that media plays in the development of this disorder. This can be seen in teenagers and adolescences using their role models as there is an ideal shape which is portrayed by fashion magazines and models as well as other role models and icons. This we call socio-cultural opinion. You may have read/heard in the media stories of celebrities in the public eye being criticised by the media about how they dress, how they look have they put weight on or even have they lost weight. These sort of high profile celebrities such as Victoria Beckham etc have pressure to watch their weight as its constantly under scrutiny and so have been called size zero This supports what the behaviorist claim to be cause of anorexia and bulimia in saying that we learn through modelling. So by high media profiling of these role models and icons we can see how teenagers and adolescences in general may view their own bodies and so this disorder may result from this type of influence, This can be linked to Banduras social learning theory in that children model the adult which can be seen in adolescence and teenagers who have eating disorders. Another explanation from the nature side is that anorexia may be due to unbalanced chemicals in the brain particularly if there is low serotonin. Some studies have linked low serotonin with depression and low self esteem in anorexic patients. Kaye, Ebert, Raliegh and Lake (1984) studies support this theory in which they discovered anorexic patients that had not gained a healthy weight gain were compared to patients who had achieved a normal amount of weight, they put forward the theory which suggests this is due to norapinephrine. The study of genetic research in anorexia is still in its infancy stage unlike established research for example schizophrenia and diabetes. We may discover through future DNA studies a gene specific to anorexia. It may also suggest a link to depression, in playing a part in anorexia bulimia. This however could be argued against in that low serotonin could be the effect and not the cause of anorexia. As mentioned earlier twin studies have been used to strengthen the nature argument but there are flaws with type of study besides the concordance not being one hundred percent. As well as the twins may not be from the same environment. The results may be down to environmental influences rather than just genetic. The nature argument assumes that behaviour is innate and we are born with it and might explain why their arguments strength is based on genetic and hereditarianism theory. Furthermore the nurture argument relies on our environment, which includes cultural and societal pressure as well as media influence. However with the evidence presented in this essay the only conclusion to draw from this question is that anorexia and bulimia can be attributed to a combination of both the nature hypothesis in basing its facts on heredity and genetics and the nurture hypothesis basing its facts on environment, media and social structure. Some people may have a biological tendency to anorexia. However there is strong evidence to support the environmental influence, as this is needed to start it off. As you may have noticed the nature nurture debate is quite complex and not easy to tackle. From the time Galton first thought about this question is it nature or nurture responsible for our development to the present with the breakthrough in technology, we have to study DNA the human blue print. We still dont know the answer both side provide strong arguments but with the evidence this essay has found it would be inconsiderate to assume that one factor is solely responsible for eating disorders. It is obvious that both aspect contribute to anorexia and bulimia

Technology Advances Enterprise-Wide Planning Essay -- Technology Busin

Technology Advances Enterprise-Wide Planning Enterprise resource planning (ERP) systems utilize internal and external management information across an entire organization (Alshare & Lane, 2011). This systems embraces finance/accounting, manufacturing, sales and service, customer relationship management, and many more. The ERP system uses an integrated software application that helps the system to become automated. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders (Alshare & Lane, 2011). ERP systems typically include the following characteristics: a complex system that operates in real time without relying on periodic updates, a common database that supports all functions, a consistent model throughout each module and installation of the system without much hassle and development (Wixom, Watson & Werner, 2011). In 1990 Gartner Group first carried out the ERP as an extension of material requirements planning and ERP came to represent a larger whole, reflecting the evolution of application integration beyond manufacturing (Alshare & Lane, 2011). By the mid–1990s ERP systems addressed all core functions of an enterprise. Governments and non–profit organizations also began to employ ERP systems. The ERP systems experienced rapid growth in the 1990s because the year 2000 problem and introduction of the Euro disrupted legacy systems. Many companies took this opportunity to replace such systems with ERP. This rapid growth in sales was followed by a slump in 1999 after these issues had been addressed. The ERP systems, in the beginning, focused on automating back office functions that did not directly af... ...eed to take this into consideration. In the deployment presented in this paper, we have achieved ROI in both R2R control and FDC related to the early deployment phases. The APC technical and business models will allow organizations to complete the remaining phases, and migrate into new areas such as fault prediction and APC incorporation with yield management. References Alshare, K. A., & Lane, P. L. (2011). Predicting Student-Perceived Learning Outcomes and Satisfaction in ERP Courses: An Empirical Investigation. Communications of AIS, 2011(28), 571-584. Wixom, B. H., Watson, H. J., & Werner, T. (2011). Developing an enterprise business intelligence capability: The norfolk southern journey. MIS Quarterly Executive, 10(2), 61-71. Moyne, J. (2009). A blueprint for enterprise-wide deployment of advanced process control. Solid State Technology, 52(7), 35-37.

Free Macbeth Essays: Foreshadowing the Apparitions -- GCSE Coursework

Foreshadowing the Apparitions in MacBeth One would question the credibility of the enigmatic apparitions within Macbeth's renowned Act IV, Scene i. Shakespeare gains the audience's acceptance of the three mystically summoned apparitions through methodically foreshadowing a supernatural event is about to occur. Each stance of Shakespeare's foreshadowing -- cauldron potions, Hecate, the second witch's awareness of MacBeth, and stage direction -- contributes to the believability of the apparitions' appearance in the play. The fact the witches were mixing a "poisoned (IV,i,5)" concoction upon the entrance of MacBeth implies "trouble (IV,i,10)." Three witches circling around a cauldron, throwing in items such as "baboon's blood (IV,i,37)" foreshadows something dark and mysterious will happen. Hecate, the queen of the witches, "commends (IV,i,39)" the witches for their "pains (IV,i,39)," upon entrance to the witchery drenched stage. Hecate also uses a device similar to the royal we. She implies that the entirety of the populous will benefit from the outcome of the p...

Business Plan †Book cafe Essay

1.0 Summary Profile Business Name: GRYFFINDOR BOOK CAFÉ Type of Business: A Book Cafà © Legal Structure: Partnership Address: No. 17, Ground Floor, Parramatta Road, Broadway Gryffindor Book Cafà © operated under a partnership between 3 people. It is classified to be within the hospitality industry, with its main focus is in serving people. The partners view the Cafà © industry Australia to be lucrative due to the growing demands of coffee. Gryffindor Book Cafà © will be operated within the University zone amongst the University of Sydney and University of Technology Sydney, in Broadway. Hence, the cafà © will be in close proximity to its target market. To differentiate our cafà ©, we will embark upon a unique physical appearance, which sets it apart from local cafà ©s, provide free reading materials, such as local and foreign newspapers, different types of magazines, books and novels. We will be providing a cafà © for customers in which, they can relax and escape from the daily pressures of work and offers a place to converse with mates over a cup of coffee. Furthermore, aside from the cold and hot drinks available, the business will also provide complementary side dishes, such as cakes. Hence, Gryffindor Book Cafà © will offer a variety of choices to our customers. Gryffindor Book Cafà © will gain its competitive advantage in the market by the quality of its products, warm customer service provided by our staff and the uniqueness of our facilities, which offers an escape from the everyday rustics. Furthermore, the main promotional strategy employed by the business is the word of its satisfied customers and the various discounts the business will offer. 2.0 Critical Success Factors for the Survival of the Business  · Efficient and concise management – Good management allows operations of the business to be well coordinated.  · Detailed planning – A well-planned business would clearly lists its goals and objectives and clearly identify the methods to be implemented.  · To constantly monitor and evaluate the business’s performance to ensure efficiency and hence maximise profits.  · Quality financial management – to ensure a healthy cash flow within the business.  · Well-planned marketing strategy – to be able to provide the goods and services demanded by consumers and to be able to reach potential customers.  · Sufficient capital – in order to pay its debts and continue operations and increase sales.  · A strong competitive advantage to distinguish the business within the market.  · Entrepreneurship spirit – continuous dedication from the owners/management is needed to operate the business effectively and profitably.  · Entrepreneur’s background knowledge and experience greatly contribute to the success of the business as it aids its operations.  · Location is a vital element to a small business, which must be of easy access to its customers. 3.0 Executive Summary Gryffindor Book Cafà © recognises the importance of prompt and amiable customer service in the hospitality industry. It is a small business that provides high quality coffee and hot and cold beverages with cakes, muffins and  cookies. It differentiates itself from other cafà ©s by its unique services of providing reading materials, i.e. newspapers and magazines from different countries, which the business incorporates as their prime function. Operating as a partnership between Angelene Alburquerque, Nicole Tsui and Jeff Chan, Gryffindor Book Cafà © belongs in the private sector and in the tertiary industry. It is located in Broadway, along George St. where it is easily accessible for its target market. The following business plan will analyse in details the situational analysis of the business in its establishment, and the operational, marketing and financial plans that it will implements in its start up. 4.0 Situational Analysis 4.1 Business Name: Gryffindor Book Cafà © 4.2 Prime Function: Gryffindor Book Cafà © provides:  · Hot drinks – coffee, cappuccino, lattes, etc.  · Cold beverages  · Milkshakes  · Cakes  · Pastries  · Cookies  · Reading materials – i.e. newspapers, magazines and books 4.3 Vision Statement To be the best cafà © with a difference with a reputable image supported by:  · High quality products  · Impeccable customer service 4.4 Mission Statement Gryffindor Book Cafà © is dedicated to:  · Providing customers impeccable service within a warm, friendly environment and comfortable facilities supported by promptness, quality and style  · Serve customers with the best cafà © products in the market at a value price  · Continually find improvement in our are of operations and service  · Be socially responsible by complying to a code of conduct, which would ensure fairness to its stakeholders  · Be environmentally conscious by using earth-friendly materials 4.5 Goals Ø Financial Goals · Maximising sales and profit · Business stability · Progressive growth Ø Personal Goals · Job security · Increase self-confidence · Improving managerial skills · Professional recognition · Increase power and Influence Ø Social Goals · Comply with ethical conducts · Provision of local employment · Sponsoring local events 4.6 Business Objectives Time Period: 12 months  · To break even with revenue and total costs in the duration of 10 months  · Reduce cost by efficiency by 10%  · Increase market share by 15% through effective marketing strategies 4.7 Business Ownership/Legal Structure Gryffindor Book Cafà © will operate as a partnership between Miss Angelene Alburquerque, Miss Nicole Tsui and Mr. Jeff Chan. Advantages and disadvantages operating as a partnership are as follows. ADVANTAGES · Low start up cost · Workload and responsibility is shared · Business profits are not taxed, but personal income only · Funds and talents of the partners are combined · Lower cost involved compared to operating a company · If one partner dies, business operations may continue DISADVANTAGES · Unlimited Liability · Conflicts between partners may arise · Liable for all debts, including debts held by other partners · Incompatible characteristics, making it difficult to find a suitable partner continue 4.8 Industry Analysis Australian coffee consumption is running at an all-time high. In September, economic forecaster BIS Shrapnel reported that we consume about 2.4 kilograms per person per year, double that of 30 years ago. (Tea consumption, by contrast, is on the slide.) And cafes, says Sean Edwards, managing director of cafe-industry organization CafeBiz, are â€Å"a $7.5 billion industry in Australia†. 4.9 Competition There are two general competitors in our cafà © market. They are the multinational specialty beverage chains, such as Starbucks and Gloria Jeans, and the local coffee houses or cafes, both with an established clientele and a quality product. There is a dramatic distinction among the customers of each of these outlets. Ø Michelle’s Patisserie Michael Patisserie is a pure Australian company, which mainly sells bakery products in the Australian community. Michael Patisserie is now a national system with around 270 outlets throughout Australia and is averaging new store openings of approximately 1 per week. Company Strengths  · Well-known products in Australia  · Recognized franchise  · Offering bakery bakes  · Specialty coffee roasting, coffee retailing and coffee training  · Easy accessible location Ø Starbucks Starbucks is an international corporation, which is the leading premium coffee cafà © in the world, with more than 23 branches locates in Sydney. Due to its distinguishable reputation of Starbucks will be a threat to Gryffindor Book Cafà ©. Company strengths  · Experienced in premium coffee  · High quality of services  · Famous establishment  · Lower production cost  · Recognizable franchise Ø Gloria Jean’s Coffee Gloria Jean Coffee is another large cafà © franchise in Australia, with stores in most major shopping centers and has almost 70 branches located in the Sydney region. With the renowned celebrity compared to our brand new cafà ©, it becomes a great challenge for the business to establish a certain market position. Company Strengths  · Standardized quality products  · Well-located place  · Eminent celebrity  · Employee-trained Local Cafà ©s Although small, a very tough competitor for our cafà © is the established local cafà ©s. Their previous experience in the industry would certainly be beneficial in further developing their cafes, which will greatly disadvantage Gryffindor Book Cafà ©. The quality of beverages served at an established cafe will surpass any of the regional or national chains. Company Strengths  · Plenty of product choices  · Easy access  · Consistent menus  · Quality product  · Well-serviced The competitive edge of Gryffindor Book Cafà © over the local cafes is based on the attributes of:  · Foreign newspapers and magazine service  · Consistent menu  · Quality product  · Discount purchases 4.10 Competitive Advantage Statement â€Å"Aside from our deliciously baked cakes and tantalising freshly brewed coffees, which is of the highest quality around, Gryffindor Book Cafà © guarantees the best customer service in the business.† SWOT Analysis Strengths · Business & management master’s degree held by each partner – intensive knowledge · Strong motivation and commitment held by each partner as personal success is dependent on the business’s performance · Focus on excellent service in satisfying customer’s needs · Well defined goals and objectives · Employs a variety of marketing strategies to reach customers · Unique facilities, which sets it apart from its competitors · Ability to provide personalized service Weaknesses · Undercapitalisation · Minimal experience in the hospitality industry · Minimal experience in making and preparing foods and drinks Opportunities · Increase market share · Take over dissatisfied customers from  their businesses · Increase variety of products · Positive forecasting Threats · Competitors – i.e. Transnational corporation (E.g. Starbucks & Gloria Jeans) · Unpredictable downturn in economy · Changes in government policies/laws · External government department controls – i.e. showing up unexpected 4.11 Economic Conditions Economic conditions will greatly affect the business. For example, changes in interest rates will affect the business’s bank loan. A change in unemployment may see a reduction of sales from the business, as customers are not willing to spend. Furthermore, economic conditions determine price levels. For instance, prices must be set lower during a recession. 4.12 Socio-Cultural Conditions Australia is multicultural and is therefore important for the business to treat everyone fairly without any bias. The business can use this factor as an advantage by offering foreign reading materials to cater for the majority of our customers. For example, English, Chinese, Japanese and Korean. Additionally the business must continue to monitor the changing trends in society in order to provide the goods and services that customers want and be able to change. 4.13 Legal-Political Conditions In order to legally establish a cafà ©, the business must be registered and it is important to apply a food licence from the council. Moreover, the quality of food and drink is extremely important to qualify and be permitted to open. Furthermore, laws such as the Fair Trading Act and Occupational Health and Safety regulations greatly effects the conducts of business and influences its operations. 4.14 Technological Conditions Gryffindor Book Cafà © must maintain its technological edge amongst its competitors. Therefore, we can introduce some high-technology machine (coffee maker) to improve the quality of our products and efficiency of the operations in long run. In short run, we may provide on-line order service for take-away service, such as order-on-net service, and improve our record keepings by the latest softwares, which would simplify managerial tasks. 4.15 Natural Environment Conditions Through the use of recyclable products, the business would project an environmentally-friendly image and avoid wastage. Furthermore, the business can utilise methods of saving water and the use less electricity. Consequently, this may not only protect the environment, but also reduce operating expenses. 5.0 Operations Plan 5.1 Location Gryffindor Book Cafe will be located in Broadway, along Parramatta Road, which is in close proximity with out target market. The physical size of the cafà © approximately measures to be 1600 square feet and is opposite Victoria Park, which encompasses a peaceful, scenic view of the area. The reason for this location is essentially due to the two universities in the area. 5.2 Furnishings Our cafà © will mainly use wood to be our main ornamentation and use French windows to emphasise Victoria Park’s green landscape to our customers as they read. Being a cafà © which provides reading resources, the lighting must be sufficient in order to protect our customer’s health, upholding our social responsibility. Moreover, we will furnish the cafà © with snug sofas to provide contented seats for reading convenience and just relaxing. A local professional will be contracted out of the business to handle the furnishing of the place. 5.3 Operating Hours Monday – Wednesday 7:00am – 6:30pm Thursday – Friday 7:30am – 8:00pm Saturday 7:30pm – 4:00pm Sunday Closed 5.4 Cafà © Floor Layout 5.5 Details of Production and Service Ø Food Preparation  · Beverages and hot drinks are to be prepared as it is ordered  · Muffins and cakes are baked freshly on a daily basis  · Some products will be ordered from local producers i.e. cakes Ø Service  · Customers approach the counter to make their order, which they have the choice to eat in or to take away.  · Reading materials are available to the customers, such as books that are old and new and magazines, which are distributed throughout the cafà © in shelves lining the wall.  · Current local and international newspapers, particularly from Asia are available to customers to read, which are positioned at the counter as they order, for easier and more convenient access.  · Staff would walk around to customers offering reading materials and ensuring that they are satisfied with the food and service.  · Smoking is prohibited in our cafà © to facilitate fresh air supply. 5.6 Stakeholders Ø Internal Stakeholders – The partners are the internal stakeholders of the business and has a responsibility for towards one another to perform their part in the business to the best of their ability. They are also the internal customers of the business, as each of their workload is vital for all partners to be able to perform their job efficiently. – Employees – the business must provide a safe working environment, to comply with Occupational Health and Safety regulations and provide training. Ø External Stakeholders – Customers – the business is responsible in providing high quality products, a safe environment and fair service. – Community – the business must be environmentally friendly, and will provide recyclable takeaway containers. – Government – the business will pay its due taxes, and will behave ethically in recording profits and expenses. – Suppliers – the business must pay its debts.  § John Fairfax Holding Limited – supplies newspapers and magazines  § Maxims – supplies food and drinks products 5.7 Proposed Organisational Chart 5.8 Method of Employee Participation in Decision Making  · The flatter structure encourages direct communication between employees and employers, which allows more input from staff and ideas to reach management at a more efficient manner.  · A suggestion box positioned behind the counter would be available for all staff to insert ideas as they work, which will be discussed in meetings.  · Include staff in meetings and allow for contribution  · Employ participatory planning, to include the staff, which will be affected by the plans made and/or will be asked to implement them.

A fictional “lost tribe” Essay

A society with a limited language can be more informative than one would think. Based on the tidbits of information given about the Tagoman tribe’s, of Australia, language one could deduce quite a few things. First, from their words for terrain and rain, I presume that they live inland, perhaps in the plains or rolling hills, somewhat like ones in the North-Central part of the United States, and are a generally agricultural civilization, based on their dozens of phrases for grains. This statement is also backed up by the fact that they have only one word for snow, and no word for ocean. Furthermore, the evidence suggests that they are also vegetarians and animal activist type of people considering that they have no terms for leather, beef, pork, or veal. Their language also tells that they only use sexual activities for procreation purposes, not for recreation. They attach importance to their children, and the evidence suggests that they hold them on a higher pedestal than other members of the society. Based on the translation of mother and father, one could presume that the families are close knit, and even after they are married, siblings keep in close contact with their parents. The lack of words to explain from puberty to death makes clear that the average life expectancy of the Tagoman’s is tremendously succinct. For so simple a word as book, the Tagoman’s possess twenty words for it. One might conclude from this that they are exceedingly well educated and believe that education is extremely imperative. With no word for war, nine for artist, and four for theater, the evidence suggests several possibilities. First, they are extremely peaceful, friendly, and against war. They are very artistic. Additionally, this society’s word for praise translates to peacemaker. This backs up the assertion of peaceful people, and also concurs that they associate a great deal of respect with being a diplomat. Lastly, they believe in the creed of the Three Musketeers, â€Å"All for one, and one for all.† This is backed up by their words for leader all being plural.