ABSOLUT Vodka Brand Case Study Example | Topics and Well Written Essays - 2500 words

ABSOLUT Vodka Brand - Case Study ExampleSince its entry into the US commercialise, Absolut Vodka became a global grime icon, which draws international recognition across the globe (Mooney and Dool 2010, p.1). The Absolut Company produces Absolut Vodka in Ahus, Skane in gray Sweden (Mooney and Dool 2010, p.2). By 2005, Absolut Vodka was synonymous in the global market where it deals with agio vodka as the third largest spirits flaw across the globe. The spirits that Absolut Vodka sells includes all distilled alcohol beverages (Mooney and Dool 2010, p.2). Over the years, the company recorded immense success in its line of business where it is now the worlds number one premium vodka brand. Absolut Vodka Product sept Ideally, product category defines the mode of organizing products in the store by the type of products on sale. Indeed, customers of Absolut Vodka find the products that they essential to buy by dint of the companys product categories. Most specifically, Absolut Vodk a product category includes flavored vodka products, which are vodkas infused with flavors equal Vanilla, lemon, different types of berries or pepper (Mooney and Dool 2010, p.4). It also includes unflavored vodka and spirits, which includes all distilled alcohol beverages (Mooney and Dool 2010, p.2).... ompany, which manufactures the Absolut Vodka brands, has been selling its products to the distributor through Future Brands since ABSOLUT brand separated from Seagram and became ABSOLUT Spirits Company (ASCI) in the U.S (Mooney and Dool 2010, p. 7). Future Brands is an association between ASCI and slam Global, which is a larger spirits manufacturer (Mooney and Dool 2010, p. 7). Moreover, Absolut Vodka sells indestructible products, which include premium vodka, and all distilled alcohol beverages. water and winter wheat produces Absolut premium Vodka through a continuous distillation process that guarantees a durable and high quality product (Mooney and Dool 2010, p. 8). Absolut V odka Product Stage There are four tips in a product life cycle, which include the introduction stage, growth stage, maturity stage, and decline stage where each stage has distinct characteristics. Notably, Absolut Vodka is in the maturity stage where there is saturation in the distribution of premium vodka brand in the U.S market. Indeed, various distribution channels exist in the market where premium vodka brand enjoys market acceptance and the growth of Absolut Vodka is on a decline. Indeed, after(prenominal) 2004, the market share of Absolut premium vodka fell after 2004 despite its international recognition Mooney and Dool 2010, p. 9). This is because of the introduction of many vodka brands in the US market. In fact, despite its success, Absolut premium vodka is experiencing significant pressure from significant vodka brands like Grey Goose, Smirnoff, Ketel One, and Belvedere which overcrowd the market since 2006 (Mooney and Dool 2010, p. 1-4). Because of the competition pres sure, Absolut Vodka has been assay to regain its market position since 2006 by launching a massive advertising campaign to court young