SWOT Essay Example | Topics and Well Written Essays - 1750 words

SWOT - Essay ExampleThe patriarch of the firm had make a culture of intricate customer armed service they went deeper by understanding their customers needs completely Culture of intricate customer service Through innovative means of handling their customers such as the delivery service Evergreen established its pedigree in customer service compared to its competitors. Customers and commercialise Their market comprised of highly educated, upper income, health conscious and informed this means that they were able to sell easily their natural and organic foods to them. The company prided itself on innocuous service and superior and fresh products, meaning that were able easily convince their target market to buy those goods from them. The market for natural products in Rocky chain reactor States had the highest rates of growth in terms of market expansion, given as 11.4 percent against a Midwest rate of merely three percent. Original marketing expertise Their marketing technique even though simple, but it has been effective over the years, as the customers have gr experience accustomed to it. The quirky, original hand varicolored signs displayed both outside and indoors had a remarkable success in imprinting the companys brand name. Strong brand and reputation The fall through had built a strong brand name through provision of quality products over a long period luring many people to the stunt man of the brand this in fact aided the company in the process of acquisition. Effective and efficient management Their acquisition strategy and general management hyphen and decentralized system of control had achieved considerable results for the firm. Their style of management was very sophisticated for such a relatively small firm as such, styles were ordinary of large firms, the company introduced comprehensive appraisal of their operations. The firm holds on to their staff especially those who occupy important decision-making roles. The overall strength of the stores and the firm itself is the companys CEO she is the rock of the company making important decisions that have propelled the company to its heights from the humble beginnings that it was founded upon. Norton oversaw acquisitions that contributed to a considerable degree to the companys overall gross profits the growth in the companys profit is the foundation of its growth. Weaknesses Risky acquisition style The Company has lost money in front in its mergers and acquisitions in the past three years this process of investing in loss making enterprise was not properly thought out. Non-prime posture of the company stores The company was located in areas that were lower in prime compared to rival supermarket chains in the same region this might affect its take of comparability and growth potential. Lack of superior access to distribution channels compared to competitors Larger competitors in the same area had the advantage of own branding of their own goods unlike the case st udy, whose products were perishable and therefore unlikely to be branded. Opportunities Political/Legal A new cross regional market By contemptible out of the Rocky Mountain West region, the company had expressed its thirst for a market far away from the region of its establishment. The acquisition of the Arugula Grocers is