Market Plan and Strategy Coursework Example | Topics and Well Written Essays - 500 words

Market Plan and Strategy - Coursework Example Goal: The objective of this business is to reduce the fright or anxiety of individuals regarding their surgery or any sort of medical treatment by providing them personal, professional, friendly and confidential consultation. Customers see the services of different providers as similar and do not care about providers as compare to the price. The solution of this price competition is to create differentiation. â€Å"Medical tourism† will give its customers proper services they do not need to worry about their reports’ result as the company will not just guide them, but the company would also resolve their translation issue of reports. Company will set complementary product pricing. This strategy would allow the company to charge a high price for its complementary services. The basic services of â€Å"Medical Tourism† is to guide customers and make appointments with required or suitable physician. Additional price will be charged for translating and interpreting services (Rao, 2009). There are many questions of patients and their relatives regarding health. Therefore; there is an identified need for medical consulting firms. The consulting business would consult patients for surgical decisions or medical diagnosis. The promotion of services is a challenge in comparison to the products because people cannot touch or feel these services until they buy them (Lovelock, and Wirtz, 2011). Therefore, promotion will be done through the distribution of brochures at different places. For promotion, medical tourism would work with local businesses such as hospitals, doctors’ offices, churches, taxi-cab services and bus stations. Medical tourism would distribute its brochures to all places including homes boxes. Website of the company would provide all information related to the services and it will help in educating people. The most important promotion tool for such businesses is â€Å"word of mouth†. Company will hire experienced people who will give the complete