The Business Environment Assignment Essay Example | Topics and Well Written Essays - 1500 words

The Business Environment Assignment - Essay Example in that location is tremendous increase in the sales of fast food bars as comp ard to restaurants revealed by recent surveys. People are still very much interested in fast food. (Mintel Report-March 2004)Barrys Burger Bar (BBB) is a business in a busy university town in England. BBB operates in a very private-enterprise(a) environment. The market structure within which BBB operates dictates the pricing policies, advertising strategy and profitability potential. Barry has been considering changing his prices in dedicate to increase his sales (total revenue). In this assignment we would determine the Business Strategy for BBB as consultants.Although Barry is quite bountiful to make his own policies regarding marketing and pricing but he should have to consider the main factors that are influencing market. For this purpose he need to conduct a brief survey on his own or with the help of his associates to collect the data about his competitors and market forces. By collecting reliable data sink business strategy can be formulated. For this purpose analysis and scenarios Model can be sedulous (Lynch Richard Corporate Strategy 2003)Brief Analysis BBB is situated in a busy area and its obsess customers are students and University staff. As it is understandable that purchasing power of students is comparatively low. As they have to finance their studies and their twenty-four hour period to day expenses either with the support of parents or by doing low paid part time jobs. These conditions skip the purchasing power of the students. So if Barry is planning increase the price then he may lite